Social media and pr - UK Business Forums

Our distribution is in musical instruments and accessories.

We want to utilise social media to promote the products we distribute to muscicians so in turn the dealers get feedback and possible sales.

What im unclear about is with our facebook and twitter pages, do we hand over the username and password to the PR company for them to post on our behalf and try to attract not only more fans anf followers but more interest and possible sales for our dealers or does the PR company basically tell US what to post, how to post what images work, what engagment to have ect.

Its just an area im unclear with as I dont really know what a PR company does regarding a social media campaign.

Any examples of what they do would be great and if they (the pr) do it or if we do from what they suggest to us.

Source: http://www.ukbusinessforums.co.uk/forums/showthread.php?t=282004

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