This week I have a long and detailed chat with Australian internet Marketing legend James Schramko about how he is dominated his space with his content marketing and authority building efforts. This is my favourite episode so far I?ve detailed the chat below but please check it out and I hope you like it.
Super Fast Business
See Super Fast Business site.
Divisions
- Services (websites, videos, SEO)
- Information Products (coaching, mastermind, info products)
- Software (speed dash, iPhone apps)
- Affiliate marketing (buy with bonus)
Sexy numbers and other stuff
- $2million+ turnover
- 76 staff (I think all in the Philippines, forgot to ask about this)
- Works from home
- $1m+ SEO business
- $400k mastermind ? Silver Circle
- $250k community ? Fast Web Formula
Content Marketing Methods
Blogging
- Internet Marketing Speed blog (history, started making good content)
- Focus on quality, try to produce articles always with images and ideally with audio and / or video
- Provide a more engaging experience with multi media.
Podcasts
- Co host / JV format (Freedom Ocean)
- Interview format (Internet Marketing Speed) ? aim for paid content quality
- Individual / daily format (Super Fast Business) ? audience sectioned up using Office Autopilot
Videos
Here?s one of James? recent videos (the one with the flower matching shirt).
- Use Wistia- great tracking plus free plan available -
- look at video profile by email,
- look at where people drop off etc
- Multi player tracking
- Chocolate coated carrots ? love that shit haha
- Short sharp videos getting more views than the audio version
- Getting a lot of interaction and comments with video content
Affiliates and partnerships
- Not a lot of affiliates are asking for content development opportunities (opportunity here?)
- Some JV efforts like Freedom Ocean paying off for both
- Affiliates are seen more as a cost of doing business
Physical events and workshops
- Content from physical events leveraged for online community and products
- Following up online adds more value
- Profitable in it?s own right
- Higher risk, higher emotional toll, can?t make everyone happy (bloody?whingers?- my words)
- Can add a ?lazy? couple of hundred thousand to the profit but so can other things (I added the word lazy too)
Video training and paid content
- Provide the minimum solution for the maximum result.
- Follow a simpler and more elegant approach and chase the core of what people want.
- Products come from solving own problems and listening to what others are saying about it.
- Podcast represents a great opportunity to build the audience and looking for opportunities for paid products.
Info graphics
- Make it good enough to be sharable.
- Google starting to potentially de-value embedded info graphics.
- Make sure it?s well researched.
- Make sure it?s highly?relevant.
- Have a high quality, elegant design.
- Don?t force embedding but use share icons and a subtle logo.
Social media
- Using Twitter mainly for news updates ? not overly active on there.
- Auto publishes Facebook posts to Twitter.
- Twitter is full of useless noise.
- Facebook is the main focus on social media, be yourself, post interesting pictures ask for feedback.
- Active on Youtube as well.
- LinkedIn not so much of a focus.
Press releases
- More stuff is newsworthy than you think.
- The ?real? news is boring and is often commercial motivated anyway.
- New podcast interview = news ? if there are innovations in the content, then that?s news.
- Traffic, authority, credibility and SEO benefits and conversions.
- News sells.
- Good social proof builder.
A few points on strategy
- Leverage ? uses a large team to leverage and build on content ? e.g. transcribe every piece of content, summarise episodes, create graphics for every blog post, audio editing, extracting audio from videos etc.
- Engagement and interaction with your audience, via comments, Youtube and Facebook a key in building trust and authority and ultimately converting.
Mentions
More from James
Here are another 2 great things to check out that delve more into his background.
James? presentation in Internet Business.
James on I Love Marketing from last week.
Tips
See my tip post on Start a podcast today for more info and stats from my show.
Source: http://webdomination.co/podcast/ep-9-become-a-content-king-with-james-schramko/
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